No. 18 · published Aug 18, 2026
LoveFrom,
LoveFrom is the creative collective Jony Ive founded with Marc Newson after leaving Apple. Its website shows none of the work — a single page of text, set in a Baskerville revival the studio spent four years cutting for its own use.
Palette
Notes
A near-white field, one wordmark set small against it, and nothing else in the first screenful — no navigation, no imagery, no case studies. The serif is LoveFrom’s own Baskerville, drawn in-house over several years, and Peter Saville’s comma sits raised near cap height, reading as punctuation rather than a logo flourish. Further down, a single paragraph names the trades on the roster — architects, sound designers, type designers — as running text rather than a grid of service tiles. For a studio that could lean on its founders’ résumés, the restraint does more than a portfolio would.
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