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No. 71 · published Aug 22, 2026

Incogni

Incogni is a subscription service that files deletion requests with data brokers and people-search sites on a customer's behalf. It came out of the VPN company Surfshark, and in 2025 had its removal process independently assessed by Deloitte — a first for the industry.

Palette

Notes

The page runs on a tight three-colour system — near-black navy for type, electric green for every action, and a cool lilac wash marking the section breaks — so the eye learns in one screen where the buttons are. Most of the explaining is done by mock interface fragments rather than real screenshots: progress bars, status pills and green ticks abstracted down to the few marks that carry the meaning, which keeps a five-step process legible while scrolling. Glossy isometric objects in the same green and blue sit where a privacy service would normally reach for stock photography, and the four pricing columns avoid crowding by lifting only the recommended one.

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