No. 35 · published Aug 18, 2026
ALSO.
ALSO. is the micromobility company Rivian spun out in 2025, selling a $4,500 modular e-bike called the TM-B direct to riders in the US and Europe. Nothing mechanical connects the pedals to the wheels — the TM-B is pedal-by-wire, an idea carried over from cars and still rare on a bicycle.
Palette
Notes
The header crops its photography to fork legs, feet and front bags mid-ride rather than a posed product shot, with the wordmark and nav dropped straight onto it in white. Below, a cream field carries the city list as a three-column grid of outlined pills, labeled in the uppercase mono that voices every small instruction on the page while headlines switch to a tight geometric sans. Color arrives in whole blocks — acid green for the signup, violet for the footer — and the ALSO. wordmark runs off the bottom edge at full width, oversized and lightly speckled.
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