No. 36 · published Aug 18, 2026
superpower
Superpower is a US health membership that tests more than 100 blood biomarkers a year and turns the results into a personal protocol. It exists because co-founder Jacob Peters spent years and roughly $2 million on specialists before anyone diagnosed him, and the annual price is $199.
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Notes
The page opens and closes on the same warm image — a figure lit by a huge amber sun-disc against near-black, the kind of light usually reserved for fragrance advertising rather than lab work. Between those bookends everything drops to bone-white and stays quiet: a light grotesque sans, wide margins, soft-cornered cards for the four-step explainer, and a single centred line carrying the entire pricing argument. Member photographs read as ordinary phone-camera portraits rather than stock, which keeps a longevity product grounded in people instead of tipping into biohacker theatre.
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