No. 69 · published Aug 22, 2026
At Home
At Home is a US chain of home décor superstores — 200-plus warehouse-sized shops selling furniture, rugs, wall art and seasonal decorating. It came out of Chapter 11 in late 2025 with nearly $2 billion of debt erased, and now sets the word 'Redefined' beside its own wordmark.
Palette
Notes
The homepage reads more like a shelter magazine than a warehouse retailer. A cream clearance panel sets a heavy sans ‘75% OFF’ against a light, high-contrast serif, and the full-bleed hero below it is a styled mantel — crows, tapers, dried wheat garland, one skull — shot in warm neutrals rather than assembled from price-flagged product tiles. Saturated colour is rationed to two places, the teal delivery band and the red Sale & Clearance link, so the eye lands on the photograph first. The centred wordmark with its small blue roof glyph and the thirteen-item category rail underneath keep the merchandising quiet and out of the way.
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